Legal

Privacy Policy

Last updated: May 2026

1. Overview

CounterPulse AI is an AI-powered business analysis app for Clover merchants, operated by Evidence Ventures, LLC (“Evidence Ventures,” “we,” “our,” or “us”). This Privacy Policy explains how we collect, use, store, and share information when you install and use CounterPulse AI through the Clover App Market. By installing CounterPulse AI, you agree to the practices described in this policy.

This policy complies with Clover's Developer Legal Guidelines and applicable data protection laws including, where applicable, the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

2. Information We Collect

When you install and use CounterPulse AI, we collect the following categories of information:

  • Clover merchant data. Orders, customers, payments, employees, and your merchant profile, accessed via the Clover API once you authorize the app. This includes transaction history and customer information used to identify sales trends, daypart movement, and customer mix.
  • Business analysis data. Week-over-week summaries, daypart breakdowns, customer mix, suggested follow-up questions, conversation history, and performance metrics generated through your use of CounterPulse AI.
  • Customer contact data. Names and other customer information accessed through Clover, used solely to explain customer patterns such as new-versus-repeat behavior. CounterPulse AI does not send customer-facing communications.
  • Account metadata. Your Clover merchant ID, merchant name, and email address associated with your Clover account.
  • Usage data. Logs of actions taken within CounterPulse AI, such as questions asked, suggested actions selected, and system events.
  • Email engagement data. We record when you click links in emails we send you. This includes which link was clicked, when it was clicked, and how many times. We use this to understand which content is useful and to improve our products.

3. How We Use Your Information

We use the information we collect to:

  • Operate and provide the CounterPulse AI service
  • Power read-only business analysis, conversational insight, and performance interpretation features
  • Provide plain-English answers and suggested follow-up questions based on Clover data you authorize us to read
  • Improve the reliability, accuracy, and features of the service
  • Understand which product and profile links are useful in merchant communications
  • Comply with applicable legal obligations and Clover's developer policies

We do not use your data or your customers' data to train AI models for purposes unrelated to operating your business analysis experience.

4. How We Share Your Information

We do not sell your data or your customers' data to advertisers, data brokers, or any other third parties. We share data only in the following limited circumstances:

  • Service providers. We share data with third-party vendors strictly necessary to operate the service, such as hosting, database, analytics, and AI model providers used to generate the business analysis you request. These providers are contractually bound to use data only for service delivery and may not use it for their own purposes.
  • Legal compliance. We may disclose information if required by law, regulation, legal process, or governmental request.
  • Business transfers. In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred. We will provide notice prior to any such transfer and offer you an opportunity to opt out.

5. Data Retention

We retain your merchant data and business analysis data for as long as your CounterPulse AI account is active or as needed to provide the service. If you uninstall CounterPulse AI, we will retain your data for up to 90 days to allow for account reactivation, after which it will be permanently deleted from our systems. You may request earlier deletion at any time by contacting us (see Section 7).

6. Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. This includes encrypted data transmission (TLS/HTTPS), encrypted data storage, and strict access controls limiting who can access your data. In the event of a security breach affecting your personal data, we will notify you promptly and in accordance with applicable law.

7. Your Rights and Controls

You have the following rights regarding your data:

  • Access. You may request a copy of the personal data we hold about you and your account.
  • Correction. You may request correction of inaccurate or incomplete data.
  • Deletion. You may request deletion of your account data and business analysis history by emailing hello@counterpilot.ai.
  • Revoke access. You can uninstall CounterPulse AI from your Clover dashboard at any time, which immediately revokes our API access to your Clover data.
  • Opt-out of communications. CounterPulse AI does not send customer-facing communications or execute campaigns. You can opt out of product or support communications by contacting us.

8. Children's Privacy

CounterPulse AI is designed for use by business merchants and is not directed at individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the “Last updated” date at the top of this page and, where appropriate, by providing notice through the Clover dashboard or via email. Your continued use of CounterPulse AI after changes take effect constitutes your acceptance of the updated policy.

10. Contact

Questions or concerns about this Privacy Policy? Contact us at:

Evidence Ventures, LLC
Email: hello@counterpilot.ai